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How do I address sustainability?


My collections are heavily inspired by nature, drawing inspiration from its striking colours and organic forms. I want to keep enjoying our natural environment and ensuring that future generations will enjoy it too. To do this, we need to protect it.

 

 

Did you know?

I utilise leather offcuts and discontinued stock from the fashion industry. The longevity of leather is excellent and it ages very well over time, therefore my products can be enjoyed for longer.

The leather offcut on the back of the Alvida bag, £48

 

My product shapes are clean and simple in order to emphasise my print designs. I am able to minimise waste and use every bit fabric to create my products. Any leftover pieces are made into smaller accessories such as scrunchies, purses and pencil cases.

Ava pencil case, £22

 

I use natural materials to make my products. My fashion accessories are made out of silk, cotton and leather which are biodegradable materials, unlike man-made fabrics which are difficult to decompose in landfill and are made using chemicals (which will infiltrate into our environment once decomposed).

Freyja silk and leather bag, £48

 

I use digital printing to transfer my designs onto fabrics. This method of printing has less residual run-off of ink and uses less water than other printing techniques (like screen printing). I am currently looking into natural print and dye techniques to better my business practice and become a more sustainable brand. I look forward to sharing my findings with you soon. 

 

I was recently interviewed by Crafty Fox about my approach to sustainability. You can read the full interview here.

 

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